A legacy brand sought to reconnect with Gen Z—not just through relevance, but by regaining cultural cool. Using AI agents trained on real Gen Z data, we simulated brand actions to uncover the most effective pathways to build buzz, uniqueness, and long-term cultural impact.

Using our qualitative toolkit, and design thinking principles, we evaluated website from a user's journey perspective and recommended actionable refinements.

Sanjayavachana reflects Third Eye’s deep commitment to evolving qualitative methods without losing their soul. Rooted in mythology, powered by hybrid tools, and designed for today's agile needs—this is ethnography reimagined for scale, depth, and cultural resonance.

To craft a bold, masculine energy drink brand, we harnessed AI agents trained on target user archetypes to generate and evaluate 50+ name options. Each name was stress-tested for emotional pull, recall, and narrative depth—culminating in a name shortlist with high cultural resonance and ready-to-deploy storytelling frameworks for design and communication.

To decode insurance choices among low-income women in small-town HP and J&K, we moved beyond demographics to build segmentation anchored in income roles—first-time earners, shared contributors, and sole breadwinners. By layering qualitative profiles into quant design, we surfaced not just uptake patterns, but the emotional and cultural barriers—like gatekeeping and paperwork anxiety—that shape real-world decision-making.

A leading real estate brand set out to decode the modern homebuyer’s journey in Mumbai—not just where they buy, but why and how. By mapping financial filters, family dynamics, and lifestyle shifts, we quantified what drives decisions. Conjoint analysis and stratified segmentation revealed key feature trade-offs and drop-off points.

To truly understand Gen Z, a beauty brand ran a two-week digital ethnography across cities, towns, and villages. Through journals, memes, videos, and screen shadowing, we captured how they live and engage with beauty. The result: clear, actionable portraits shaped by emotional codes and cultural cues.

To identify the winning formula for a new oral care product, we ran a large-scale in-home usage test with 600 respondents, including deep India 2 representation. Over two weeks of daily journaling, participants tested over 10 solutions, offering real-time feedback on performance, feel, and fit. This mix of qual and quant helped refine formulations and surface the top contender.

To decode emotional response to a new beverage, we tracked subconscious reactions from unboxing to the last sip. Facial coding and gaze tracking revealed hidden peaks and drop-offs—moments of joy, surprise, and hesitation. The result: emotion-led segments, delight cues, and quick wins for sharper positioning and experience design.

To evaluate emotional engagement with a website, we observed users navigating tasks like search, filter, and checkout. Using facial coding, gaze tracking, and verbal walkthroughs, we identified confusion, hesitation, delight, and satisfaction. This mapped attention zones, dead spots, and emotional spikes—revealing key content and layout fixes to improve usability and user flow.

To craft a bold identity for a masculine energy drink, we used AI agents trained on target profiles to generate and test 50+ name options. Each was scored for emotional pull, recall, and storytelling. The result: a culturally fit, creatively ready shortlist with built-in direction for packaging and brand comms.

To decode modern snacking, we analyzed digital behavior, memes, and language trends. AI and semiotic tools revealed new codes like “quiet indulgence” and “desk fuel.” The insight: snacking is emotional and cultural—fueling innovations in format, messaging, and media tied to micro-occasions and influencers.

A global oral care giant wanted to democratize teeth whitening in India—with a product that felt effective, easy, and rewarding. To go beyond the lab, we ran a longitudinal, multimodal test with 700+ users—tracking smile selfies, effort moments, emotional highs, and drop-offs. The result: a consumer-shaped MVP grounded in lived behavior, now driving simplification, trust, and scaled rollout.

A global streamer wanted to spark learning through emotion, not lessons. We decoded how Gen Z performs curiosity—across reels, memes, and creator content—uncovering inspiration codes rooted in soul over school. The work now shapes content that makes young audiences feel smart, seen, and stirred.

Amid endless scrolls and short-form frenzy, a global streamer asked: Can reflective content cut through? We studied how young Indians engage with slower stories—via immersions, emotional mapping, and cultural discourse. The insight: reflection is relevance. For a generation craving emotional oxygen, it offers space to pause, process, and feel seen.

We tracked 100+ real-world purchases across kiranas, modern trade, and Q-commerce to decode what drives trial and conversion. The study revealed five key motivations and pinpointed where formats, adjacencies, and POSM can shift behavior—now shaping the brand’s retail and pack strategy.

An internal experiment asked: Can insight work be lighter, deeper, more human? We built a meditation toolkit—rooted in Eastern practices, tailored for high-pressure research—to bring stillness into stimulus, synthesis, and client spaces. What began as wellness became insight hygiene, transforming how teams engage with complexity.

A global broadcaster wanted to launch vernacular news in India—without losing trust. We shadowed users to decode how young audiences find and feel news. The insight: news is identity. Credibility comes from tone, cultural rhythm, and local relevance—now shaping how the brand shows up in feeds.

A top pharma player wanted to future-proof its legacy—refreshing its purpose without losing the trust it had built over decades. We combined semiotics, stakeholder imagination, and cultural decoding to rearticulate what care means in a world of digital health and sustainability. The result: a renewed brand narrative that signals innovation and agility, while staying grounded in ethical roots.

A global hygiene brand set out to reimagine cleaning for Indian-style toilets—spaces full of stigma, silence, and strain. 150+ hours of live ethnos revealed cleaning as more than functional—it’s a battle, a ritual, a transformation. The work now informs format, grip, and storytelling grounded in real user struggles.

A leading wellness brand explored six states to decode how culture shapes OTC habits—through rituals, remedies, and meanings of relief. The insight: adoption hinges on local cues of care, taste, and tone—now guiding the brand’s region-wise growth and communication strategy.

A leading beverage brand saw a sudden slowdown in Andhra Pradesh and Telangana. A 360° deep dive revealed layered causes—palette shifts, dairy competition, and economic strain. The insight now drives sharper messaging, innovation, and market strategy to revive growth.

A legacy beverage brand wanted a visual refresh—modern enough to attract Gen Z, but familiar enough for loyalists. Using eye-tracking and citywide spotlight sessions, we decoded what popped, what confused, and what still felt like “us.” The insight: boldness boosted noticeability, but blurred recognition. The work now guides a refined design system—fresh yet unmistakably brand-owned.

A legacy financial brand set out to unify its fragmented identity—spanning truckers to professionals, loans to investments. Using our D.E.E.D. model, we blended cultural insight with internal truth to craft a single voice of trust and ambition. The result: a refreshed brand system that speaks to New Bharat—grounded in meaning, built for scale, and ready to lead with emotional presence.

A leading FMCG brand wanted to decode why Modern Trade spends stayed low despite strong footfall. We combined shop-alongs, in-store heatmaps, and a 720-user survey to trace how baskets form, shift, and stall across store types. The insight: it’s not just about discounts—it’s about mission fit, format roles, and trust gaps. The work is now reshaping MT strategy across frequency, value, and visibility.

A global beauty brand tested if local casting could boost emotional connect without losing aspirational appeal. Using facial coding and cultural decoding, we found familiarity builds warmth—but elegance needs careful framing. The insight now shapes casting and creative calls.

A leading beverage brand tapped into on-the-go culture by decoding 2M+ social posts. Insight: commuting isn’t just transit—it’s tension, reflection, connection. The work now powers strategy that sees commuters as humans in motion, not just buyers.

A real estate brand set out to position a premium project in a complex Mumbai suburb—aspirational yet full of trade-offs. We studied 500+ buyer journeys to understand how mid-segment families weigh lifestyle, commute, and trust. The work now informs pricing, amenity design, and launch messaging.

A legacy women’s health brand sought relevance with younger consumers redefining wellness. We mapped shifting narratives—from deficit to ownership, care to confidence. The insight: she’s not fixing, she’s fueling. The work now drives a bold reset—from supplement to signal, aches to agency.

A multi-brand client sought a thinking partner, not just research. We built a confluence model—mirroring, mutuality, magnification—turning 25+ studies into shared strategy. The insight: co-owned research transforms. The partnership now fuels foresight, innovation, and decisions across brands.

An independent home brand wanted to scale without losing soul. We explored how people express identity through space—via immersions, retail walks, and expert inputs. The insight: home is self-expression, not just function. The work now helps the brand grow while staying true to its joyful design ethos.

A global broadcaster expanding into Indian languages needed more than translation—it needed trust. Through regional UX walkthroughs and live navigation probes, we decoded how layout, tone, and cues land across cultures. The insight: design isn’t just function—it’s feeling. The work now shapes interfaces that are globally sharp, but locally intuitive.

The brand had demand spaces—but they felt flat. We layered real behavior through mobile diaries, sensory co-labs, and social scraping to decode how emotion shapes when, why, and how people consume. The insight: moments matter more than metrics. The work now powers innovation, content, and occasion strategy grounded in real life.

A digital-first distributor entering B2C snacking in small-town India needed more than reach—they needed cultural fit. Ethnos, audits, and stimulus groups revealed how indulgence signals identity, progress, and pleasure. Insight: snacking is shaped by emotion, region, and imagination. It now guides what to launch, how to position, and where to bet early.

A digital-first kidswear brand wanted to decode what fashion means to modern moms. Through focused qual with moms of 2-8 year-olds, we found fast fashion isn’t about trends—it’s about freshness, play, and price–style balance. The insight: moms want fashion that’s fun, frequent, and trustworthy. It now shapes positioning, collections, and platform strategy.

A global tech platform set out to decode mindfulness in micro-moments. Through passive data, mood journals, and digital ethnos, we captured subtle resets and emotional shifts. The insight: wellness is ambient, embedded, and emotionally rich. It now guides product tone across everyday digital touchpoints.

A legacy jewellery brand wanted to reimagine romance for modern couples. We blended stock image trends, photo library deep-dives, and semiotic decoding to trace how love is now visualized—raw, ironic, co-authored. The insight: jewellery today isn’t just about tradition, but about making emotion visible in an ever-evolving rhythm of intimacy.

A legacy coffee brand wanted to reignite love in the South, spark discovery in the North. Emotional mapping, cultural decoding, and a sensory lab revealed its imprint on memory, ritual, and pride—yet cues of expertise and modernity were lacking. The work now guides its evolution: rooted in tradition, ready for premium.

A leading F&B player wanted to go beyond need states to understand how India’s youth relate to beverages today. We mapped daily rituals through embedded ethnographies, behavioral clocks, and expert immersions—surfacing how Gen Z uses beverages as mood tools, social signals, and micro-escapes.