A legacy brand sought to reconnect with Gen Z—not just through relevance, but by regaining cultural cool. Using AI agents trained on real Gen Z data, we simulated brand actions to uncover the most effective pathways to build buzz, uniqueness, and long-term cultural impact.

Using our qualitative toolkit, and design thinking principles, we evaluated website from a user's journey perspective and recommended actionable refinements.

Sanjayavachana reflects Third Eye’s deep commitment to evolving qualitative methods without losing their soul. Rooted in mythology, powered by hybrid tools, and designed for today's agile needs—this is ethnography reimagined for scale, depth, and cultural resonance.