Quantified Purchase Journeys for a Real Estate Client
A leading real estate brand set out to decode the modern homebuyer’s journey in Mumbai—not just where they buy, but why and how. By mapping financial filters, family dynamics, and lifestyle shifts, we quantified what drives decisions. Conjoint analysis and stratified segmentation revealed key feature trade-offs and drop-off points.
The Challenge
To deep dive into purchase journey of potential and recent home buyers in Mumbai to understand their lifestyle preferences, financial considerations, and the specific features they seek in a property.
Our Approach
• Stratified consumer as per their income level and size of family
• Using conjoint analysis ranked most valued features during property purchase
• Compared data across intenders and home buyers to identify need gaps
The Impact
• PURCHASE JOURNEY BLUEPRINT: Typical decision - making timeline. Key drop -off points in the search process
• FEATURE PREFERENCE MAPPING: What amenities are non -negotiable vs. nice-to-have .
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