The Challenge

Traditional client–agency models often revolve around project delivery. But this client needed something deeper: a confluence model, where strategy wasn’t just presented—but co-owned. With multiple brands, markets, and evolving needs across innovation, communication, and foresight, the task was to build a partnership that could move at speed, unlock cultural depth, and act as a true extension of the client team.

Our Approach

We anchored this long-term partnership in three core principles:

• Mirroring: Senior leadership matched the client’s commitment, with Partner- and CEO-level involvement across 25+ studies

• Mutuality: Piloted co-created methods—real-time immersion sprints, foresight formats, social media scenario mapping, and brand workshops

• Magnifying: Pushed briefs upstream—turning research into strategy inputs for NPD, launch-readiness, repositioning, and new cohort unlocks

Across 8 brands, 100+ stakeholders, and 500+ consumer interactions, we built a shared language of insight and action.

The Impact

This wasn’t about delivery—it was about strategic stewardship. Research didn’t end in decks; it shaped decisions. Foresight led planning. Workshops sparked transformation. The client and agency operated not as two teams—but as one.