Product Testing for a Beverage Brand
To decode emotional response to a new beverage, we tracked subconscious reactions from unboxing to the last sip. Facial coding and gaze tracking revealed hidden peaks and drop-offs—moments of joy, surprise, and hesitation. The result: emotion-led segments, delight cues, and quick wins for sharper positioning and experience design.
The Challenge
To understand real -time, subconscious emotional responses to the beverage —focusing on first sip reactions, pack reaction and overall sensorial experience .
Our Approach
• Participants are recorded during key moments: unboxing, observing the pack, taking the first sip, and completing the drink .
• We use facial coding and gaze tracking to map emotional cues —joy, disgust, surprise, attention —at each stage.
The Impact
DEFINIFING MICRO -MOMENTS: Pinpoints emotional highs and drop -offs across the tasting journey. Identifies micro -moments of delight or hesitation missed in traditional feedback
COHORTIZING CONSUMERS BASED ON EMOTIONAL REACTION: Place consumers in different segment and identify low hanging fruits
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