The Challenge

To identify the most compelling name and brand world for a bold, masculine energy drink concept—balancing emotional resonance, memorability, and visual storytelling potential.

Our Approach

• Deployed AI agents trained on target user profiles to generate 50+ name options.

• Simulated emotional alignment, design recall, and narrative strength across each name. 

• Visualized tone of voice, color palettes, and brand storytelling cues for top contenders

The Impact

Delivered a strategically validated name shortlist with clear emotional and cultural fit, along with ready-to-deploy storytelling frameworks for packaging and communication.