NPD Activation through Big Scale HUT for an Oral Care Brand
To identify the winning formula for a new oral care product, we ran a large-scale in-home usage test with 600 respondents, including deep India 2 representation. Over two weeks of daily journaling, participants tested over 10 solutions, offering real-time feedback on performance, feel, and fit. This mix of qual and quant helped refine formulations and surface the top contender.
The Challenge
Testing of over 10 oral care solutions (alternatives + control) and evaluating across success criteria and parameters
Our approach
FORNIGHT LONG DAILY JOURNALLING I EXECUTED AT SCALE (600 Respondents including India 2 Participation)
Included customized panels, guided usage protocols, and in-home testing (HUT) to explore real behaviors, experiences, and need spaces—delivering rich qual + quant outputs.
BUILDING & REFINING THE PRODUCT: Sharpening formulations – through outcomes, effects, sensorial etc.
The Impact
IDENTIFYING THE WINNER: Iterative testing and arriving at the winning formulation
WINNING PLATFORM, PITCH : Designing marketing pitches/platforms for it
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