Brand Naming & Narrative Development for a Beverage Brand
To craft a bold identity for a masculine energy drink, we used AI agents trained on target profiles to generate and test 50+ name options. Each was scored for emotional pull, recall, and storytelling. The result: a culturally fit, creatively ready shortlist with built-in direction for packaging and brand comms.
The Challenge
To identify the most compelling name and brand world for a bold, masculine energy drink concept—balancing emotional resonance, memorability, and visual storytelling potential.
Our Approach
• Deployed AI agents trained on target user profiles to generate 50+ name options.
• Simulated emotional alignment, design recall, and narrative strength across each name.
• Visualized tone of voice, color palettes, and brand storytelling cues for top contenders.
The Impact
Delivered a strategically validated name shortlist with clear emotional and cultural fit, along with ready-to-deploy storytelling frameworks for packaging and communication.
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