HOME | The Third Eye

Insights to Impact

We are an award-winning strategy & research agency that inspires world’s best brands

700 Clients

30 Years

Experience

9K

Projects

85%

Client Retention

We are your partners throughout the Brand Life Cycle

LAUNCH

Establish a strong foundation and clear direction & enter the market with a distinct and compelling identity & communication strategy

GROW

Expand reach and product offerings and scaling efforts with targeted insights and strategic guidance

REINVENT

Maintain leadership, innovate and reinvent to stay relevant and competitive

INTEGRATED
Qual X Data Analytics

Integrated data solutions using secondary research sources , social listening data & industry reports in partnership with Consuma & Discover.ai

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HOLISTIC
Qual X Neuro, Eye Tracking

Holistic insights combining System 1 and System 2 methods like Eye-tracking, Nero monitoring, Facial coding in partnership wtih Lightbulb.ai

DYNAMIC
Qual X AI User Agents

High-context AI User agents based on Qual data for iterative, dynamic intelligence in Partnership with Predata.ai

SCALED DEPTH
Qual X Big Qual

Qualitative depth with quantitative sample sizes by using digital and Ai tools in partnership with recollective

Qual - Amplified

Re-defining the Scope of Qual with Innovative & Strategic Partnerships

Qual - Amplified

Re-defining the Scope of Qual with Innovative & Strategic Partnerships

DYNAMIC
Qual X AI User Agents

High-context AI User agents based on Qual data for iterative, dynamic intelligence in Partnership with Predata.ai

SCALED DEPTH
Qual X Big Qual

Qualitative depth with quantitative sample sizes by using digital and Ai tools in partnership with recollective

HOLISTIC
Qual X Neuro, Eye Tracking

Holistic insights combining System 1 and System 2 methods like Eye-tracking, Nero monitoring, Facial coding in partnership wtih Lightbulb.ai

INTEGRATED
Qual X Data Analytics

Integrated data solutions using secondary research sources , social listening data & industry reports in partnership with Consuma & Discover.ai

Our solutions inspire

Confidence | Creativity | Clarity

BRAND SUITE

Equity Diagnostic

Strategy

Positioning

Competitive Mapping

Brand Assets

CULTURE SUITE

Trends and Forecasting

Semiotics

Generational Research

India GTM

CATEGORY SUITE

Usage and Attitudes

Drivers and Barriers

Landscape and Trends

UX SUITE

Expert Audit

UX as a Brand Touchpoint

Usability Testing

Design Sprints

OUTCOMES FIRST APPROACH

We believe we are in the business of inspiring ideas. We appreciate the problem at hand and strive to deliver clear, actionable, and impactful output that can translate into positive business outcomes

EXPLORE OUR WORK

PHILOSOPHY OF CONNECTEDNESS

We believe in building communities and partnerships of clients, partners and teams. With many touchpoints, always-on engagement, we provide consultative partnership to our clients who trust us as their brand custodians.

SEE OUR CLIENT LIST

CONSISTENCY

We deliver consistent output, while constantly evolving our approach to elicit, analyse and present insights by bringing together our strong 30+ years of experience with latest technology.

EXPLORE OUR TEAM

CURIOSITY

Our curiosity about the world around us, and hunger to decode and demystify it,
is infectious. It drives path breaking thought and action for both our people and our clients

EXPLORE OUR PROJECTS